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JOOC’D receives global recognition within ‘The Influencer 50’

Published On : December 23, 2019

Sydney, 19 December 2019: The world’s first dedicated LGBTQI+ marketplace, connecting brands and agencies with LGBTQI+ influencers, Joocd.com is the only Australian owned brand to feature in Talking Influence’s coveted ‘Influencer 50’ which features the top 50 influencer marketing players of 2019.

The Influencer 50, sponsored by CreatorIQ, aims to highlight individuals from across the globe who continue to steer, influence and inspire the industry as the industry continues to evolve. For the first time, Talking Influence has highlighted a number of individuals as One to Watch, indicating the rising stars of the industry who, based on the UK publication’s research, are pushing the boundaries to improve the influencer marketing channel going into 2020 and beyond.

Joocd.com’s Co-Founder and Group Managing Director Nigel Hickey made the impressive list sitting among influencer marketing’s biggest players such as YouTube CEO Susan Wojcicki and Instagram VP of Product Vishal Shah. Recognised for his progressive way of doing business, Nigel donates 10% of all Joocd.com’s profit to LGBTQI+ community projects nominated by the platform’s influencer network.

“Just Out Of Curiosity Digital” AKA Joocd.com, offers a digital home for LGBTQI+ influencers. Founded by Nigel Hickey and Mark Alexander, the network seeks to best match the right LGBTQI+ influencers to campaigns using sophisticated audience targeting to help brands better engage with the LGBTQI+ community, using authentic endorsements and eye-catching content.

The Australian owned business works with brands and content creators across Australia, New Zealand, the UK and USA. Joocd.com offers brands and agencies an in-depth analysis of the quality and insights of an audience as well as identifying fake or bot follower numbers, through AI-powered technology.

Co-Founder and Group Managing Director Nigel Hickey commented: “We feel humbled to be receiving global recognition after launching in May this year. Australian brands have been really receptive to the platform and we’re excited to showcase some positive work on Mardi Gras campaigns in 2020.”

The platform is connected to all major social media channels for brands and agencies to engage with influencers in campaigns, collaborations, invitations to attend events, product testing and reviews, promotional offers and product sampling.