Has your brand joined the 93% of marketers who use influencers yet?

Published On : December 2, 2019

How is Influencer Content Is Used?

Influencer content is being utilised in every channel imaginable. 68.8% of brands already leverage it on their websites, social campaigns, emails, print advertisements. 21.3% say they plan to do so in the future.

Popular uses for influencer content include:

Testimonials • Print Advertisements • In-store Displays • Digital and Banner Ads • Building a Content Library • Press Releases • Email Marketing • Live Presentations • Social Media • Profile Pages • Websites and Landing Pages • App Store Listings

90.1% of brands either are or plan to repurpose influencer content across different marketing channels.

Where to start? Getting from A to B.

Define your objectives: What are you trying to accomplish with influencer marketing? Do you want exposure, brand awareness, feedback, or direct sales? Brands who begin with well-defined objectives are far more successful. Anything in your plan that doesn’t support these objectives probably doesn’t belong.

Find the right influencers: The right influencers can make all the difference both in quality of content and time invested. Influencers are professionals and those who are a good brand fit and have a great work ethic will create more authentic content.

Cultivate long-term relationships: Influencers require a relationship and like all relationships, they take time. After you’ve executed a few campaigns and both parties have learned about each other, successive engagements will take incrementally less work. Long-term influencers will better understand your guidelines, what performs best, and know how to navigate success.

Use micro-influencers: The data is incontrovertible: micro-influencers achieve higher engagement for a lower CPE. They do take more work, however, which is why influencer platforms offers a great advantage.

Leverage a platform: Influencer platforms automate the difficult portions of discovery, vetting, negotiation, content creation, payments, and analytics, and free marketers up to treat influencer marketing as a standalone channel rather than a full-time role. The more you invest in your strategy, both in preparation and tools, the more output you’ll see in terms of content and ROI.

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Source Citation: State of the industry influencer report 2019